AlmaLinux Brand Assets
Official logos, brand colors, and the basics for using them correctly.
Read the Brand BookThe AlmaLinux voice #
AlmaLinux is a community project run by volunteers. In copy, sound like a helpful person who is glad you are here: warm, plain, and confident, never hype. Write 'AlmaLinux' as one word with a capital A and L, and use a colon, a period, or parentheses instead of long dashes.
Logos & assets #
Do
- Use the white logo on dark backgrounds and the color logo on light backgrounds.
- Keep clear space around the logo of at least the height of the 'A' mark.
- Respect a minimum size so the wordmark stays legible.
- Write AlmaLinux as one word, with a capital A and L.
Do not
- Recolor, stretch, rotate, or add effects to the logo.
- Place the logo on a busy or low-contrast background.
- Write it as 'Alma Linux' or lowercase it to 'Almalinux'.
For the full terms of use, read the Политика использования товарных знаков.
Download the official marks below. For full construction and spacing rules, see the Brand Book.
Brand colors #
Hex is the source of truth on screen. For print, the Pantone equivalents are in the Brand Book.
Logo colors
Logo blue
#0069da
Logo light blue
#24c2ff
Logo green
#86da2f
Logo yellow
#ffcb12
Logo red
#ff4649These are additional colors approved for use in AlmaLinux design work.
Blue
Dark blue
#004bbc
Science blue
#0069da
Lighter blue
#1e87f8
Lightest blue
#2891ffGreen
Darker green
#68bc11
Atlantis green
#86da2f
Lighter green
#a4f84d
Lightest green
#aeff57Yellow
Dark yellow
#e1ad00
Candlelight yellow
#ffcb12
Lighter yellow
#ffe930
Lightest yellow
#fff33aRed
Darker red
#e1282b
Sunburnt cyclops red
#ff4649
Lighter red
#ff6467
Lightest red
#ff6e71Black pearl
Darkest
#000518
Black pearl
#082336
Lighter pearl
#264154
Lightest pearl
#304b5eSurfaces
Body background
#0f4266
Soft peach
#faf5f5Dig deeper #
This page has the essentials. The brand book digs into logo construction (clear space, minimum size, and misuse), typography, iconography, the full voice and tone with examples, accessibility, guidance for building presentations, and who we are (vision, mission, and values). The design system covers the technical detail behind the site.
Brand book
The full brand story: values, logo, color, voice, and presentation guidance.
Design system (DESIGN.md)
The living technical reference: every color with its Pantone, the components, and the presentation spec.
Политика использования товарных знаков
The terms for using the AlmaLinux marks.
Questions? Ask the Marketing SIG
Reach the Marketing SIG on chat.almalinux.org, including for the latest presentation template.
