AlmaLinux Brand Assets

Official logos, brand colors, and the basics for using them correctly.

The AlmaLinux voice #

AlmaLinux is a community project run by volunteers. In copy, sound like a helpful person who is glad you are here: warm, plain, and confident, never hype. Write 'AlmaLinux' as one word with a capital A and L, and use a colon, a period, or parentheses instead of long dashes.

Logos & assets #

Do

Use the white logo on dark backgrounds and the color logo on light backgrounds.
Keep clear space around the logo of at least the height of the 'A' mark.
Respect a minimum size so the wordmark stays legible.
Write AlmaLinux as one word, with a capital A and L.

Do not

Recolor, stretch, rotate, or add effects to the logo.
Place the logo on a busy or low-contrast background.
Write it as 'Alma Linux' or lowercase it to 'Almalinux'.

For the full terms of use, read the Normativa de uso de marcas comerciales.

Download the official marks below. For full construction and spacing rules, see the Brand Book.

Logo, color PNG

Logo, white SVG

Icon SVG PNG

Icon, circle SVG

Icon, monochrome Black/white

Brand colors #

Hex is the source of truth on screen. For print, the Pantone equivalents are in the Brand Book.

Logo colors

Logo blue #0069da

Logo light blue #24c2ff

Logo green #86da2f

Logo yellow #ffcb12

Logo red #ff4649

These are additional colors approved for use in AlmaLinux design work.

Blue

Dark blue #004bbc

Science blue #0069da

Lighter blue #1e87f8

Lightest blue #2891ff

Green

Darker green #68bc11

Atlantis green #86da2f

Lighter green #a4f84d

Lightest green #aeff57

Yellow

Dark yellow #e1ad00

Candlelight yellow #ffcb12

Lighter yellow #ffe930

Lightest yellow #fff33a

Red

Darker red #e1282b

Sunburnt cyclops red #ff4649

Lighter red #ff6467

Lightest red #ff6e71

Black pearl

Darkest #000518

Black pearl #082336

Lighter pearl #264154

Lightest pearl #304b5e

Surfaces

Body background #0f4266

Soft peach #faf5f5

Dig deeper #

This page has the essentials. The brand book digs into logo construction (clear space, minimum size, and misuse), typography, iconography, the full voice and tone with examples, accessibility, guidance for building presentations, and who we are (vision, mission, and values). The design system covers the technical detail behind the site.

Brand book The full brand story: values, logo, color, voice, and presentation guidance. Design system (DESIGN.md) The living technical reference: every color with its Pantone, the components, and the presentation spec. Normativa de uso de marcas comerciales The terms for using the AlmaLinux marks. Questions? Ask the Marketing SIG Reach the Marketing SIG on chat.almalinux.org, including for the latest presentation template.