Identity Standards

Brand Book

AlmaLinux OS

Version 2.0 · July 2026 almalinux.org/branding

Essentials

The few things people get wrong most. If you use the brand only from this section, you will be safe. For partners, press, sponsors, and community members.

A

Who We Are

Introduction

This book is for everyone who wants to use the AlmaLinux OS brand correctly: our team, partners, press, sponsors, and the community. Anyone creating something that carries the brand.

It covers the essentials of how and when to use our identity, so it stays consistent and recognizable wherever it shows up. Use it freely, and reach out if you are ever unsure about anything.

Usage of the AlmaLinux OS marks is governed by the AlmaLinux OS Trademark Usage Policy.

V

Who We Are

Vision

AlmaLinux OS is an open source, community‑governed enterprise Linux distribution, stewarded by the nonprofit AlmaLinux OS Foundation. It was founded in 2021 with initial backing from CloudLinux and is now owned and governed by its community. Why “Alma”? The community is the soul of Linux, and in the spirit of that dedicated community, the distribution was named Alma: a Latin word for soul.

M

Who We Are

Mission

To provide a free, enterprise‑grade Linux distribution that is stable, long‑supported, and fully compatible with RHEL, with regular releases and long support windows. Governed by the community through the AlmaLinux OS Foundation.

Who We Are

Core Values

These values guide how AlmaLinux OS is built and governed: in the open, and by the community that depends on it. They are set and kept by that community, not handed down from a single owner.

Always free, forever

Open source and forever free, owned by a nonprofit foundation. It cannot be bought or sold.

Community‑governed and democratic

Individual membership is free for any community member, not only those who write code. Members elect the Board.

No single owner can capture it

Bylaws stop any single employer or sponsor from holding more than one seat on the Board of Directors.

Fully compatible with the relevant RHEL release

Built for tight compatibility, so mission‑critical workloads run without surprises or breaking changes.

A good open source citizen

We send our patches and fixes upstream, so the whole open source ecosystem benefits, not just AlmaLinux users.

Considerate continuity

Choices follow real user needs, like building x86‑64‑v2 packages to extend support for older hardware by another decade.

Essentials

The Voice,
in Brief

AlmaLinux is a community project run by volunteers, not a corporation. Sound like a helpful person who is glad you are here.

Warm and human

Welcome newcomers without talking down to them. Write the way you would explain something to a colleague you like.

Plain over polished

Say the thing directly. Prefer short, clear sentences and everyday words over jargon or buzzwords.

Confident, not hype

State what is true and useful. Skip breathless superlatives and fear‑based messaging. The work speaks for itself.

Inclusive and neutral

Address the reader as “you”. When pronouns are not known, use they/them. Do not guess from a name.

Consistent and specific

Name things the same way every time and prefer concrete detail over vague claims.

Essentials

The Logo

We are very proud of our logo, and we require that you follow these guidelines to ensure it always looks its best.

Color logo, on light backgrounds

White logo, on dark backgrounds

Get it right

Prefer the SVG source. Fall back to PNG only where SVG is not supported.
White on dark, color on light. Keep strong contrast.
Keep clear space of at least the height of the “A” mark.
Do not recolor, stretch, rotate, or add effects.

Essentials

Core Colors

Science Blue

Brand Blue

#0069da

Pantone 2172 C

Atlantis

Brand Green

#86da2f

Pantone 2285 C

Candlelight

Brand Yellow

#ffcb12

Pantone 116 C

#24c2ffCTA light blue, dark text

#ff4649Error red

Green is a reserved action color (for example event registration), not a general button color. Full palette and ramps are in the Full Reference.

Essentials

Where to Get
Official Assets

Always use the official files. Do not rebuild the logo, and do not typeset the word “AlmaLinux” as a stand‑in for it.

almalinux.org/branding

Source of truth

Published downloads: almalinux.org/branding

Repository path: static/branding/

Definitive authority: the AlmaLinux OS design system (DESIGN.md) and this Brand Book.

02

Layer 2

Full Reference

Complete specifications for contributors, designers, and anyone building AlmaLinux materials.

Full Reference

Voice and Tone

Mechanics that carry the voice

“AlmaLinux” is one word, capital A and L, in all copy.
No long dashes (em‑dashes or en‑dashes). Use a colon, a period, or parentheses instead.
“AlmaLinux Day” always takes a colon: “AlmaLinux Day: Tokyo”, “AlmaLinux Day: LA”.
Headings use Title Case; body lists and sentences use sentence case.

Naming, exactly

DoAlmaLinux · AlmaLinux OS · benny Vasquez · AlmaLinux Day: Tokyo

NotAlmalinux · Alma Linux · Benny Vasquez · AlmaLinux Day Tokyo

On brand

“New here? Welcome. AlmaLinux OS is free, and it will stay that way. Here is how to get started.”

Off brand

“Alma Linux is a revolutionary, world‑class enterprise solution that will transform your infrastructure.”

Official description · use verbatim

AlmaLinux OS is an open source, community‑governed, and forever‑free enterprise Linux distribution focused on long‑term stability and delivering a robust production‑grade platform. Distributed from a network of over 400 mirrors across six continents, AlmaLinux is compatible with RHEL® and pre‑Stream CentOS, and powers projects for governments, the defense sector, and scientific research institutions as well as numerous global business sectors and the web hosting industry. Adopted by some of today’s foremost open source ecosystem projects such as VMware, GitLab and Tenable, it’s available on all major public cloud platforms including AWS, Azure, Google Cloud, and Oracle OCI. The AlmaLinux OS Foundation is a 501(c)(6) non‑profit entity created as the central collaboration point for everything to do with AlmaLinux and for the benefit of the AlmaLinux OS community. Visit www.almalinux.org.

Full Reference

Logo System

“Powered by AlmaLinux” badges are free for anyone actively running AlmaLinux OS to show it. Use them as provided; do not alter them.

Usage rules

Prefer SVG; fall back to PNG only where SVG is not supported.
White logo on dark, color logo on light. Keep strong contrast.
Clear space of at least the height of the “A” mark on all sides.

Never

Recolor, stretch, squash, rotate, or add shadows and effects.
Place on a busy or low‑contrast background.
Typeset the word as a stand‑in, or rebuild the logo from the font.

Construction & misuse

Clear space, minimum size, and misuse examples are on the next page.

Full Reference

Logo Construction

Clear space

Keep clear space on all sides of at least the height of the “A” mark. The dashed line shows the minimum; more is always fine.

Minimum size

Do not reproduce the logo smaller than 120 px wide on screen or 1 inch (25 mm) in print, so the wordmark stays legible. (Proposed: confirm the sizes.)

Never do this

×

Stretched

×

Recolored

×

Rotated

×

Added effects

×

Busy background

AlmaLinux×

Retyped, not the logo

Full Reference

Full Color Palette

#0069da

Brand Blue · 2172 C

#86da2f

Brand Green · 2285 C

#ffcb12

Brand Yellow · 116 C

#24c2ff

CTA Blue · 298 C

#ff4649

Error · Warm Red C

#082336

Black Pearl · 539 C

Tint & shade ramps (dark to light)

Blue

Green

Yellow

Red

Black Pearl

Soft Peach

Surfaces & text

Page bg #0f4266 · Darkest #000518 · Light surface #faf5f5 · Text on dark #fefefe · Text on light #000518 · Inline link on dark #c4e1ff

Contrast & usage

Every combination must meet WCAG AA: 4.5:1 for normal text, 3:1 for large text and UI. Green is reserved for specific actions (for example event registration, certification sign‑up), not a general button color.

Full Reference

Typography

Headings & display · Montserrat‑led stack

Community first

Body · system‑UI stack

Say the thing directly. Prefer short, clear sentences and everyday words over jargon. AlmaLinux OS is free, and it will stay that way.

Code · monospace stack

sudo dnf install almalinux‑release

Specs

Base size16px

Text on dark#fefefe

Text on light#000518

Full Reference

Iconography

The brand uses Bootstrap Icons, a specific open source icon set. Do not substitute another icon library or draw custom icons.

Use icons with restraint: support meaning, do not decorate. An icon works best as a small label beside text.
Icons inherit the color of the surrounding text. Do not introduce a new accent color just for an icon.
Icons that carry meaning need an accessible text label; purely decorative icons are hidden from assistive technology.

Icon as a label beside text

Long support Fully compatible

Avoid

Decorative icon walls, mixed icon sets, and recoloring an icon just to add an accent.

Full Reference

Accessibility

AA

Color contrast

Meet WCAG AA everywhere: 4.5:1 for normal text, 3:1 for large text and UI components.

H1‑H6

Heading hierarchy

Maintain a clear, logical heading hierarchy so structure is understandable without styling.

alt

Alternative text

Every meaningful image needs descriptive alternative text. Decorative images are hidden from assistive technology.

White on Brand Blue ✓ passes

Dark text on CTA Blue ✓ passes

Dark text on Yellow ✓ passes

Full Reference

Presentations

Canvas1920 × 1080 (16:9), one idea per slide

TypeMontserrat headings, Arial body (both export cleanly to Slides and PowerPoint)

BackgroundDark by default; rotate #082336, #0f4266, and #000518 for rhythm

HighlightYellow, one word or number per slide

DividersFull brand color, cycling the palette between sections

VoiceCasual, peer-to-peer, sentence case

“No drama, just Linux.”

Defaults that keep decks recognizably AlmaLinux, not rigid rules. Full spec in the design system (DESIGN.md, §16); the reusable template lives in PPTX / Google Slides, outside this repository.

AlmaLinux Day: City

Eyebrow label

Headline, with a yellow highlight

Section name07 / 24

Section dividers cycle the palette

Representing the Foundation requires approval. You may always present yourself as a member of the community, but make it clear you are not representing the AlmaLinux OS Foundation unless you have explicit permission to do so.

Full Reference

Asset Index

Logo & icon files

Almalinux‑logo‑color.png
Almalinux‑logo‑white.svg
AlmaLinux Icon.svg / .png
AlmaLinux Icon Circle.svg
icon‑bw.svg
Powered‑by‑AL‑White (svg / png / pdf)
Powered‑by‑Dark‑AL (svg / png / pdf)

Where they live

Repository: static/branding/
Downloads: almalinux.org/branding
Design system: DESIGN.md in the website repository.

Contents